{"product_id":"doopen","title":"Do Open","description":"\u003cp\u003eHow do you grow your business when you don't have a marketing budget? \u003cbr\u003eHow do you stand out in a busy world?\u003c\/p\u003e\n\u003cp\u003eAnd what if the answer is right in front of you? \u003c\/p\u003e\n\u003cp\u003e'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'\u003c\/p\u003e\n\u003cp\u003eSo writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. \u003c\/p\u003e\n\u003cp\u003eNow, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy giving is your secret to success\u003c\/li\u003e\n\u003cli\u003eHow to get people's attention when time is your biggest competitor\u003c\/li\u003e\n\u003cli\u003eWhy creating beats sharing\u003c\/li\u003e\n\u003cli\u003eHow a small team can win\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e160 pages\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e17.8 x 12 cm\u003c\/em\u003e\u003c\/p\u003e","brand":"The Do Book Co.","offers":[{"title":"Default Title","offer_id":44073851027,"sku":"9781907974304","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/0231\/files\/DoOpen_023390fd-f4e6-4708-bb71-2b70568ab500.png?v=1687273372","url":"https:\/\/www.paper-smiths.mom\/products\/doopen","provider":"Papersmiths","version":"1.0","type":"link"}